Car care centers rev up
business with franchising
EXPANSION VIA FRANCHISING can be lucrative, as Robert Baskind is finding out. The president of Tilden Associates Inc. has sold rights for the development of up to 24 Tilden For Brakes car Care Centers since he started franchising the concept six months ago. Every franchisee pays a $25,000 franchise fee to Tilden, plus royalties of 6% on gross revenues, which adds up to another $30,000 to $50,000 annually for Tilden.
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Mr.Baskind says he's tapped into pent-up demand for repair franchises. "The national franchisors, from Goodyear to Jiffy Lube, have saturated the major markets. They aren't selling any new franchise territories."
For would-be franchisees, Tilden, which is based in Garden City, L.I., represents a crack at the highly profitable, albeit competitive, automotive aftermarket. While most of the interest in the franchises has come from the New York metropolitan area, where eight Tilden For Brakes centers make Tilden a well-known name in auto repair, Mr. Baskind is advertising nationally. |
Mr.Baskind says he's tapped into pent-up demand for repair franchises. "The national franchisors, from Goodyear to Jiffy Lube, have saturated the major markets. They aren't selling any new franchise territories."
For would-be franchisees, Tilden, which is based in Garden City, L.I., represents a crack at the highly profitable, albeit competitive, automotive aftermarket. While most of the interest in the franchises has come from the New York metropolitan area, where eight Tilden For Brakes centers make Tilden a well-known name in auto repair, Mr. Baskind is advertising nationally.
"There are a lot of people out there who used to live in New York, and know the Tilden name," he says. He recently sold a franchise to an ex-New Yorker living in Florida.
--- LISA GOLF |
